How to Become an Advertising Manager
Plan the campaigns that create interest in a product or service, and manage the teams and budgets behind them. It typically requires a bachelor's degree, with a median salary of $133,660 per year and declining projected job growth.
Median pay
$133,660/yr
Middle half
$91,370 to $201,050
Job growth
Declining
Openings / yr
2,100
Majors that lead here
Key skills
- Campaign Strategy
- Copywriting
- Budgeting
- Leadership
Related careers
- Marketing Manager$166,790 median
- Public Relations Manager$146,910 median
- Market Research Analyst$78,760 median
Frequently asked questions
How much does an Advertising Manager make?
The median pay for an Advertising Manager is $133,660 a year, and the middle half of workers earn between $91,370 and $201,050 (U.S. Bureau of Labor Statistics, May 2025). That covers everyone in the job, not only people starting out, so newer workers sit toward the lower end.
What degree do you need to become an Advertising Manager?
The usual entry point is a bachelor's degree. Common majors are Advertising, Marketing, and Communications.
Is Advertising Manager a growing field?
Projected job growth for this role from 2024 to 2034 is declining (BLS projections via O*NET), with roughly 2,100 U.S. openings a year.
What skills does an Advertising Manager use most?
Common skills for this role are Campaign Strategy, Copywriting, Budgeting, and Leadership.
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Take the major quizWhere these pay figures come from
Career pay is the annual wage of everyone working in that occupation, not only recent graduates, so it includes people who have done the job for decades. The middle half is the 25th to the 75th percentile. U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).
All figures are national. What you earn depends on where you work, who you work for, and how far you take the degree.
Job-growth figures: U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).