Business

What Can You Do With a Marketing Degree?

Study how to understand customers and grow demand for products and services. Graduates earn a median $60,000 early in their careers and $100,000 by mid-career. We track 13 careers that a Marketing degree commonly leads to, with median pay from $52,830 to $213,990 depending on the role and how far you take it.

How these numbers work: A major does not have its own salary. Early and mid-career pay is what people who hold this degree earn at the start of their careers and midway through them. Career pay comes from the 13 careers a Marketing degree commonly leads to, and counts everyone in those jobs, including people who have been doing them for thirty years. The two answer different questions, which is why they do not match.

Careers this major leads to

Entrepreneur / Business Founder$213,990 median · About average Marketing Manager$166,790 median · Much faster than average Product Manager$166,790 median · Much faster than average Sales Manager$148,270 median · Faster than average Public Relations Manager$146,910 median · Faster than average Advertising Manager$133,660 median · Declining Art Director$114,850 median · About average Market Research Analyst$78,760 median · Much faster than average Public Relations Specialist$74,750 median · Faster than average Fundraiser$72,550 median · About average Insurance Sales Agent$62,280 median · About average Event Planner$61,160 median · Faster than average Real Estate Agent$52,830 median · About average

Frequently asked questions

What can you do with a Marketing degree?

A Marketing degree commonly leads to 13 careers we track, including Entrepreneur / Business Founder, Marketing Manager, and Product Manager. Graduates earn a median $60,000 early in their careers.

How much do Marketing majors make?

Graduates with a Marketing degree earn a median of $60,000 a year early in their careers, and $100,000 by mid-career (Federal Reserve Bank of New York, 2024 data).

What jobs can a Marketing major get?

Common roles include Entrepreneur / Business Founder, Marketing Manager, Product Manager, and Sales Manager. Entrepreneur / Business Founder is among the higher-paying, at $213,990 median.

Set on Marketing?

Save it as your major and PlanexAI will shape your dashboard, career matches, and study plan around it.

Is Marketing right for you?

Take our free 2-minute quiz to see how Marketing and other majors match your interests and strengths.

Take the major quiz

Where these pay figures come from

Early and mid-career pay is the median annual wage of full-time workers who hold a bachelor's degree in that major, ages 22 to 27 and ages 35 to 45, from 2024 data. Source: U.S. Census Bureau, American Community Survey (IPUMS). Published as Outcomes by Major by the Federal Reserve Bank of New York.

Career pay is the annual wage of everyone working in that occupation, not only recent graduates, so it includes people who have done the job for decades. The middle half is the 25th to the 75th percentile. U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).

All figures are national. What you earn depends on where you work, who you work for, and how far you take the degree.

Job-growth figures: U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).