Business

What Can You Do With a Marketing Degree?

Study how to understand customers and grow demand for products and services. We track 12 careers that a Marketing degree commonly leads to, with median pay from $52,830 to $213,990 depending on the role and how far you take it.

How these numbers work: A major does not have its own salary. The pay above comes from the 12 careers below that a Marketing degree commonly leads to, using each one's national median wage from the U.S. Bureau of Labor Statistics. Entry-level roles sit toward the bottom of that range and advanced or graduate-level roles toward the top, so where you land depends on the specific career and any further education. Source: U.S. Bureau of Labor Statistics and O*NET OnLine (median annual wages May 2025; employment projections 2024-2034).

Careers this major leads to

Entrepreneur / Business Founder$213,990 median · About average Marketing Manager$166,790 median · Much faster than average Product Manager$166,790 median · Much faster than average Sales Manager$148,270 median · Faster than average Public Relations Manager$146,910 median · Faster than average Art Director$114,850 median · About average Market Research Analyst$78,760 median · Much faster than average Public Relations Specialist$74,750 median · Faster than average Fundraiser$72,550 median · About average Insurance Sales Agent$62,280 median · About average Event Planner$61,160 median · Faster than average Real Estate Agent$52,830 median · About average

Frequently asked questions

What can you do with a Marketing degree?

A Marketing degree commonly leads to 12 careers we track, including Entrepreneur / Business Founder, Marketing Manager, and Product Manager. Median pay across those roles runs from $52,830 to $213,990 a year (BLS).

How much do Marketing majors make?

A major does not have its own salary. The 12 careers a Marketing degree leads to have national median wages from $52,830 to $213,990 a year (BLS). Entry-level roles sit toward the bottom of that range and senior or graduate-level roles toward the top.

What jobs can a Marketing major get?

Common roles include Entrepreneur / Business Founder, Marketing Manager, Product Manager, and Sales Manager. Entrepreneur / Business Founder is among the higher-paying, at $213,990 median.

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Salary and job-growth figures: U.S. Bureau of Labor Statistics and O*NET OnLine (median annual wages May 2025; employment projections 2024-2034). National figures; actual pay varies by location, employer, and experience.