How to Become a Marketing Manager
Plan and direct marketing policies and programs to create interest in products or services. It typically requires a bachelor's degree, with a median salary of $166,790 per year and much faster than average projected job growth.
Median pay
$166,790/yr
Middle half
$123,020 to $216,410
Job growth
Much faster than average
Openings / yr
34,300
Majors that lead here
Key skills
- Market Research
- Digital Marketing
- Brand Management
- Analytics
- Strategy
Helpful certifications
- Google Analytics
- HubSpot Marketing
- Meta Blueprint
Is this career a fit?
Remote-friendly
68/100
Work-life balance
55/100
Stress level
52/100
Satisfaction
74/100
Related careers
- Public Relations Manager$146,910 median
- Advertising Manager$133,660 median
- Market Research Analyst$78,760 median
Frequently asked questions
How much does a Marketing Manager make?
The median pay for a Marketing Manager is $166,790 a year, and the middle half of workers earn between $123,020 and $216,410 (U.S. Bureau of Labor Statistics, May 2025). That covers everyone in the job, not only people starting out, so newer workers sit toward the lower end.
What degree do you need to become a Marketing Manager?
The usual entry point is a bachelor's degree. Common majors are Marketing, Business Administration, Communications, Digital Marketing, Advertising, Fashion Merchandising, Sport Management, and Entrepreneurship.
Is Marketing Manager a growing field?
Projected job growth for this role from 2024 to 2034 is much faster than average (BLS projections via O*NET), with roughly 34,300 U.S. openings a year.
What skills does a Marketing Manager use most?
Common skills for this role are Market Research, Digital Marketing, Brand Management, Analytics, and Strategy.
Planning to become a Marketing Manager?
Save this career to your PlanexAI path and track the majors, courses, and milestones that lead to it.
Not sure this is right for you?
Take our free 2-minute quiz to match your interests to majors and careers.
Take the major quizWhere these pay figures come from
Career pay is the annual wage of everyone working in that occupation, not only recent graduates, so it includes people who have done the job for decades. The middle half is the 25th to the 75th percentile. U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).
All figures are national. What you earn depends on where you work, who you work for, and how far you take the degree.
Job-growth figures: U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).