How to Become a Marketing Manager
Plan and direct marketing policies and programs to create interest in products or services. It typically requires a bachelor's degree, with a median salary of $166,790 per year and much faster than average projected job growth.
Median pay
$166,790/yr
Typical range
$90,260 to $293,610
Job growth
7%
Openings / yr
34,300
Majors that lead here
Key skills
- Market Research
- Digital Marketing
- Brand Management
- Analytics
- Strategy
Helpful certifications
- Google Analytics
- HubSpot Marketing
- Meta Blueprint
Is this career a fit?
Remote-friendly
68/100
Work-life balance
55/100
Stress level
52/100
Satisfaction
74/100
Related careers
- Public Relations Manager$146,910 median
- Market Research Analyst$78,760 median
Frequently asked questions
How much does a Marketing Manager make?
The median pay for a Marketing Manager is $166,790 a year (U.S. Bureau of Labor Statistics). The typical range runs from $90,260 to $293,610, depending on experience, location, and employer.
What degree do you need to become a Marketing Manager?
The usual entry point is a bachelor's degree. Common majors are Marketing, Business Administration, Communications, and Digital Marketing.
Is Marketing Manager a growing field?
The BLS projects much faster than average demand for this role, about 7% over the decade, with roughly 34,300 U.S. openings a year.
What skills does a Marketing Manager use most?
Common skills for this role are Market Research, Digital Marketing, Brand Management, Analytics, and Strategy.
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Take the major quizSalary and job-growth figures: U.S. Bureau of Labor Statistics and O*NET OnLine (median annual wages May 2025; employment projections 2024-2034). National figures; actual pay varies by location, employer, and experience.