Business
What you can do with Advertising
Planning and producing the campaigns that sell a product or a brand.
- Careers
- 6
- Early career
- $60,000
- Mid-career
- $92,000
- Growing fast
- 2 of 6
How these numbers work: A major does not have its own salary. Early and mid-career pay is what people who hold this degree earn at the start of their careers and midway through them. Career pay comes from the 6 careers an Advertising degree commonly leads to, and counts everyone in those jobs, including people who have been doing them for thirty years. The two answer different questions, which is why they do not match.
The New York Fed does not report Advertising on its own. Its early and mid-career figures here are for Advertising and Public Relations, the broader group it places this major in.
2 of 6 careers this degree leads to are projected to grow faster than average from 2024 to 2034. Of those, Marketing Manager has the most openings, about 34,300 a year.
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6 careers this degree leads to
Marketing Manager
$166,790Plan and direct marketing policies and programs to create interest in products or services.
- Middle half of workers
- $123,020 to $216,410
- Growth
- Much faster than average
- Openings a year
- 34,300
Work-life55Remote68Satisfaction74- Market Research
- Digital Marketing
- Brand Management
- Analytics
Advertising Manager
$133,660Plan the campaigns that create interest in a product or service, and manage the teams and budgets behind them.
- Middle half of workers
- $91,370 to $201,050
- Growth
- Declining
- Openings a year
- 2,100
- Campaign Strategy
- Copywriting
- Budgeting
- Leadership
Art Director
$114,850Set the visual direction for brands, publications, and productions, leading designers to a unified look.
- Middle half of workers
- $82,480 to $162,640
- Growth
- About average
- Openings a year
- 12,300
Work-life62Remote64- Creative Direction
- Design Systems
- Team Leadership
- Client Presentation
Writer / Author
$76,910Write the scripts, stories, articles, and copy that inform and entertain, in staff roles or as an independent author.
- Middle half of workers
- $58,230 to $101,950
- Growth
- About average
- Openings a year
- 13,400
Work-life54Remote26- Writing
- Storytelling
- Editing
- Research
Public Relations Specialist
$74,750Create and maintain a favorable public image for the organization they represent.
- Middle half of workers
- $56,260 to $100,370
- Growth
- Faster than average
- Openings a year
- 27,600
Work-life52Remote62Satisfaction68- Media Relations
- Writing
- Social Media Management
- Crisis Communication
Graphic Designer
$62,960Create visual concepts to communicate ideas that inspire and inform consumers.
- Middle half of workers
- $49,040 to $81,830
- Growth
- Slower than average
- Openings a year
- 20,000
Work-life72Remote82Satisfaction72- Adobe Creative Suite
- Typography
- Layout Design
- Color Theory
Related majors
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Where these pay figures come from
Early and mid-career pay is the median annual wage of full-time workers who hold a bachelor's degree in that major, ages 22 to 27 and ages 35 to 45, from 2024 data. Source: U.S. Census Bureau, American Community Survey (IPUMS). Published as Outcomes by Major by the Federal Reserve Bank of New York.
Career pay is the annual wage of everyone working in that occupation, not only recent graduates, so it includes people who have done the job for decades. The middle half is the 25th to the 75th percentile. U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).
All figures are national. What you earn depends on where you work, who you work for, and how far you take the degree.