Business
What you can do with Marketing
Study how to understand customers and grow demand for products and services.
- Careers
- 13
- Early career
- $60,000
- Mid-career
- $100,000
- Growing fast
- 7 of 13
How these numbers work: A major does not have its own salary. Early and mid-career pay is what people who hold this degree earn at the start of their careers and midway through them. Career pay comes from the 13 careers a Marketing degree commonly leads to, and counts everyone in those jobs, including people who have been doing them for thirty years. The two answer different questions, which is why they do not match.
7 of 13 careers this degree leads to are projected to grow faster than average from 2024 to 2034. Of those, Market Research Analyst has the most openings, about 87,200 a year.
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Save it as your major and PlanexAI will shape your dashboard, career matches, and study plan around it.
13 careers this degree leads to
Entrepreneur / Business Founder
$213,990Launch and grow a business venture by identifying market opportunities, securing funding, and building teams.
- Middle half of workers
- $129,540 to $356,200
- Growth
- About average
- Openings a year
- 22,200
Work-life35Remote60Satisfaction82- Business Planning
- Leadership
- Financial Literacy
- Sales
Marketing Manager
$166,790Plan and direct marketing policies and programs to create interest in products or services.
- Middle half of workers
- $123,020 to $216,410
- Growth
- Much faster than average
- Openings a year
- 34,300
Work-life55Remote68Satisfaction74- Market Research
- Digital Marketing
- Brand Management
- Analytics
Product Manager
$166,790Define product strategy and roadmap, prioritize features based on customer needs, and coordinate cross-functional teams to deliver software products.
- Middle half of workers
- $123,020 to $216,410
- Growth
- Much faster than average
- Openings a year
- 34,300
Work-life55Remote78Satisfaction76- Product Strategy
- User Research
- Data Analysis
- Stakeholder Management
Sales Manager
$148,270Lead sales teams to targets: set strategy, coach reps, and own the revenue number.
- Middle half of workers
- $100,360 to $207,340
- Growth
- Faster than average
- Openings a year
- 49,000
Work-life47Remote77- Sales Strategy
- Team Leadership
- Forecasting
- Negotiation
Public Relations Manager
$146,910Own an organization's public image: lead communications strategy, media relations, and crisis response.
- Middle half of workers
- $106,580 to $204,520
- Growth
- Faster than average
- Openings a year
- 6,600
- Media Relations
- Communications Strategy
- Crisis Management
- Writing
Advertising Manager
$133,660Plan the campaigns that create interest in a product or service, and manage the teams and budgets behind them.
- Middle half of workers
- $91,370 to $201,050
- Growth
- Declining
- Openings a year
- 2,100
- Campaign Strategy
- Copywriting
- Budgeting
- Leadership
Art Director
$114,850Set the visual direction for brands, publications, and productions, leading designers to a unified look.
- Middle half of workers
- $82,480 to $162,640
- Growth
- About average
- Openings a year
- 12,300
Work-life62Remote64- Creative Direction
- Design Systems
- Team Leadership
- Client Presentation
Market Research Analyst
$78,760Figure out what customers want before competitors do, turning surveys, sales data, and trends into strategy.
- Middle half of workers
- $58,350 to $108,310
- Growth
- Much faster than average
- Openings a year
- 87,200
Work-life53Remote84- Survey Design
- Data Analysis
- Consumer Behavior
- Critical Thinking
Public Relations Specialist
$74,750Create and maintain a favorable public image for the organization they represent.
- Middle half of workers
- $56,260 to $100,370
- Growth
- Faster than average
- Openings a year
- 27,600
Work-life52Remote62Satisfaction68- Media Relations
- Writing
- Social Media Management
- Crisis Communication
Fundraiser
$72,550Raise the money that keeps nonprofits, universities, and campaigns running, from events to major gifts.
- Middle half of workers
- $57,480 to $92,180
- Growth
- About average
- Openings a year
- 10,200
Work-life52Remote33- Donor Relations
- Grant Writing
- Event Planning
- Storytelling
Insurance Sales Agent
$62,280Match people and businesses with the insurance coverage they need, building a book of long-term clients.
- Middle half of workers
- $46,870 to $96,950
- Growth
- About average
- Openings a year
- 47,000
Work-life44Remote70- Consultative Sales
- Needs Assessment
- Relationship Building
- Product Knowledge
Event Planner
$61,160Design and deliver meetings, conferences, and events, coordinating venues, vendors, and clients under real deadlines.
- Middle half of workers
- $46,970 to $78,790
- Growth
- Faster than average
- Openings a year
- 15,500
Work-life58Remote17- Event Coordination
- Vendor Management
- Budgeting
- Negotiation
Real Estate Agent
$52,830Help clients buy, sell, and rent properties by assessing market conditions, staging showings, and negotiating transactions.
- Middle half of workers
- $40,040 to $82,020
- Growth
- About average
- Openings a year
- 36,600
Work-life45Remote35Satisfaction68- Negotiation
- Market Analysis
- Customer Service
- Sales
Related majors
Set on Marketing?
Save it as your major and PlanexAI will shape your dashboard, career matches, and study plan around it.
Where these pay figures come from
Early and mid-career pay is the median annual wage of full-time workers who hold a bachelor's degree in that major, ages 22 to 27 and ages 35 to 45, from 2024 data. Source: U.S. Census Bureau, American Community Survey (IPUMS). Published as Outcomes by Major by the Federal Reserve Bank of New York.
Career pay is the annual wage of everyone working in that occupation, not only recent graduates, so it includes people who have done the job for decades. The middle half is the 25th to the 75th percentile. U.S. Bureau of Labor Statistics and O*NET OnLine (median and percentile annual wages May 2025; employment projections 2024-2034).
All figures are national. What you earn depends on where you work, who you work for, and how far you take the degree.